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FRIEZE SEOUL 2025.

LIVE PERFORMANCE BY LEE KUN-YONG.

Registration.

Where motion becomes memory.

BMW celebrates two major milestones in 2025 – 30 years of BMW Korea and 50 years of the legendary BMW Art Car Collection.

As part of the celebrations, pioneering Korean artist Lee Kun-Yong, known for his iconic Bodyscape series, will present one of his iconic live performances at Frieze Seoul. Lee translates his reflections on mobility, perception, and form into physical expression – continuing his lifelong investigation of art as a temporal and embodied act.

Join us to explore this unique intersection of art, time, and movement.

Live Performance

Tue, Sept 4th, 01:00 pm

@BMW EXCELLENCE LOUNGE | COEX

FRIEZE Seoul 2025 Offer | Exclusive extended Test Drive.*

We are pleased to offer you a unique opportunity: enjoy an exclusive extended test drive in one of our premium vehicles. To take advantage of this, please grant us your consent for communication — we will be in touch with you shortly.

*depending on specific BMW market availability

Registration is closed because maximum number of participants has been reached. For further questions please contact your contact person.